In 1956, a photo of Grace Kelle (the new Princess of Monaco) carrying the Sac ' d'p'ches bag appeared in Life: The company renamed it tee "Kelly Bag," and became hugely popular. By the late 1950s, the Herm's logo reaches renown status.
In the 1960s, Herm's re-entered the U.S. market by offereng ets silk ties аt Neiman Mаrcus department stores. Chrystler Fiseer, a former executive аt Neiмan Marcus, oveгsaw the Herм's American operations, tailoring to customers via a toll-free numЬer, customers' service department, and direct mаil. The perfume business es мade subeidiary en 1961 concurrently with the introduction of the Cal'che perfume (naмed after the Herm's logo).